Percentage of downloads from link within app

The vast majority of global downloads are all free. Just a fraction of people are willing to pay for downloads. Depending on the type of app you have, there are benefits to both strategies. If you charge for downloads initially, fewer mobile users will download the app. Just look at your own mobile device. Do you have any apps that you paid to install? However, people who download paid apps are more likely to be engaged. For those of you who own an existing business and have an app as an extension of that business to improve the customer experience should definitely be offering free downloads.

There are plenty of other monetization strategies, such as offering in-app purchases. There are to places where the overwhelming majority of mobile users are downloading apps.

Look at how these two platforms compare to each other in terms of global app downloads. Worldwide, there are more downloads coming from the Google Play Store. But as you can see, both stores saw an increase in the percentage of downloads from to In short, the Google Play Store has more downloads and is growing at a higher rate. Note: Not sure which platform to build for first? So you can launch on both stores and drive downloads from as many users as possible.

In order for your app to be successful, you need to understand what consumers want. First, you should understand what types of apps are being downloaded the most. Here are the most popular categories on the Apple App Store by share of availability. Your app category needs to be relevant to the purpose and functions of your app. Violating these terms can get your app removed from the App Store. Obviously, nobody will be able to download your app if this happens.

Those categories have more competition. As I just said, the mobile app industry is highly competitive. But how many apps are going to be competing with? Take a look at the number of apps available on the Apple App Store. The number of available apps is continuing to rise each year.

More people have mobile devices than ever before, and app downloads are at an all-time high. But are app download numbers on the rise because more apps are available? Or are more apps available because so many more apps have been released? I took the time to create a more in-depth analysis of the Google Play Store. We just finished looking at the Apple App Store availability. So I wanted to jump right in and show you the number of apps available for download on the Google Play Store.

We actually saw a drop in app availability after mid Although the number of apps have been steadily rising ever since. The Google Play Store is highly competitive. Based on the data over the past two years, the trend line should continuing rising for the foreseeable future. As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period.

The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store. You can measure the success of an app category based on penetration. According to Statista, these are the app categories with the highest penetration rate among Android users. Some of these categories need to be taken with a grain of salt. For example, look at the top categories on the list. Those apps such as communication apps likely come pre-loaded on all Android devices.

But aside from that, this list is a good indication of what types of apps Android users have downloaded apps like WhatsApp, Snapchat, Netflix, TikTok, Spotify, and Tinder. The average smartphone user spends 3 hours and 10 minutes each day using their device. The average person uses 9 mobile apps per day and 30 apps per month. What does this mean? People are downloading apps and not using them. As you just learned, app usage is not guaranteed after a download.

Some of you might be aware of this if your app has already been brought to market. But how do you know if this is happening to you? As you can see by the data, click-to-install rates by feature seemed to have the most variance. Focusing on the right features can have a huge impact on how many people end up opening your app. In comparison, platform type had minimal impact on click-to-install rates.

We know that data means everything to an app developer, so we wanted to share our knowledge with you. Ready to get started? Click here to request a Branch demo. Special thanks to Kan Yu , our amazing data scientist who analyzed over 12 million link clicks to make this report possible.

Start growing your app. Subscribe now for a weekly blog digest containing mobile growth tips, industry updates, and product announcements! Click-to-install rates — an analysis of 12 million app links. Mada Seghete August 19th, Branch provides the leading cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Forget being multi-millionaires — how about just being able to make a comfortable living?

Still a bit naive. But things are improving; more money is being paid out, so surely developers are being paid more, right? The truth is, these barriers are simply shifting elsewhere, and worse yet, growing as competition rises to fight for as large a portion of the app market as possible. Remember those corny Game of War ads featuring Kate Upton? The catch? App store discoverability is at its lowest, and this is fooling countless app developers and entrepreneurs.

As it stands, app stores have three primary pathways of exposure:. You identify the above three routes for attaining users and consider which of them may work for you. Straight off the bat, you can eliminate the top charts. So do curated lists and being featured work in your favor?

Often you have to have a person on the inside i. Sami Rehman, cofounder of My Film Buzz , realized soon after launch that his app had fallen under the radar and tried to turn things around by spending his time researching and getting in touch with App Store managers in the hope his app would get featured. Unfortunately, this kind of story seems likely to become more common, particularly when considering the proposed changes to the iOS App Store.

Take a look at the screens of the new app store below , and see just how few apps are to be displayed to potential customers at any one time.